Show me the money 4.0 - Digitisation in marketing and sales

by Alfred Grünert on 10/13/2017

While digitisation and networking for the application in production and logistics have already found their way into the minds of decision-makers, marketing and sales still skilfully manage to avoid digitisation and hence (yet again) measurability.

Categories:
Data & Analytics,
CRM

Social listening – having your finger at the pulse of the customer

by David Appel on 08/02/2017

Old hat – new interpretation: 360° view of the customer with social listening.

Categories:
Industry 4.0 & IoT,
CRM