#customer loyalty
How to build sustainable customer relationships
Knowing each other well, developing a deep mutual understanding, and being able to count on each other. These are the building blocks of strong, trust-based relationships with customers. A CRM system gives your team a 360-degree view of your customers by collecting and analyzing data from multiple channels. Efficient, automated processes provide the knowledge needed to simplify conversations and delight each customer with highly personalized service. It turns customer relationships into loyal friendships.
CRM - The heart of the customer relationship
How about a tool that supports your team in acquiring new customers and expanding existing relationships? The solutions of the Microsoft CRM product family network customer-oriented areas such as sales, marketing, service, field service and project management on a common platform. Customer data is recorded and managed centrally in one place. This means that your team always has an overview of all customer data and is informed about the current status at all times - regardless of whether it concerns sales or service processes. The best prerequisites for providing your customers with the best possible advice in every situation. With the Microsoft Dynamics 365 CRM platform, your team can:
- better understand and respond to customer needs
- Carry out effective marketing campaigns
- Optimize sales processes and increase sales
- Plan, manage and evaluate projects
- Improve service and strengthen customer loyalty
- Communicate more efficiently with customers and prospects
With a well-thought-out strategy, a CRM platform becomes a driver for long-term market success and a significantly higher return on sales. This is particularly true for highly competitive markets.
How you benefit from your customer data
With Microsoft Dynamics 365 CRM, you can establish efficient processes and professional customer communication in sales, marketing and service. The central database puts your customers at the center and creates transparency across all activities. As your entire team is on the same page, your sales team can react more quickly to customer needs and make clever use of sales opportunities. Your team reads the customer history like an open book and has an easy time creating customized offers and achieving higher closing rates.
In marketing, the central database helps you to address customers more precisely and in a highly personalized way. And campaigns can be tailored much better to the needs and behaviors of individual target groups. This ultimately leads to top results.
With just a few clicks, your service team gains insight into the complete service history and can answer customer queries much more quickly and precisely. For your customers, this means consistent and valuable communication in every respect. They receive relevant information that is precisely tailored to their questions. The high quality of service pays off: through satisfied customers and strong customer loyalty.
In addition, AI functions help you to analyze extensive databases with pinpoint accuracy and gain precise insights into each individual customer relationship. Valuable knowledge that supports your team in advising your customers even better and making them perfectly happy. The market will be amazed at how you celebrate customer orientation.
Solutions from the Microsoft CRM product family
Scalable, so that growth dreams come true
Your team wants to be there for your customers - and not waste time with complicated applications. With the CRM platform from Microsoft, you only start with the functions and processes that your employees really need. If requirements increase, you can expand your CRM platform step by step. This is especially true in the cloud. Here, you can easily add apps via Microsoft AppSource or the COSMO Marketplace - for example from areas such as social engagement or marketing. All extensions are based on proven best practices and provide your team with targeted support in their daily work. And you decide for yourself whether you want to use the app at work, the web browser in your home office or your smartphone or tablet when you're out and about.
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Simply because it's about your customers
With Microsoft Dynamics 365 CRM and COSMO Quick Start for CRM, your team will be up and running in record time. The CRM platform adapts to your system environment, relies on proven standards and is perfectly networked with other apps. Your team uses tools and processes that everyone can quickly get to grips with. Another plus point: because all data is easily accessible in one central location, work is even more fun and enjoyable.
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Market-oriented, so that you are even more successful
Investing in satisfied customers always pays off. But to do so, you need to know your customers' wishes, requirements and dreams. One way is to listen carefully and use this knowledge. With Microsoft Dynamics 365 CRM, you can seamlessly document every customer relationship. It is easy for your employees to track all activities and events at any time. It's almost like keeping a customer diary. For example, your team knows how much turnover a customer makes, what the service rate is and what the last activities were. In this way, team members can look after each customer as if they have known them forever - from the very first second.
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Transparent, because data is the key to success
Collecting data is a good start to successful marketing. But to turn your campaigns into real success stories, you need to make good use of this data. This is where Microsoft Dynamics 365 CRM comes into play. It allows you to select target groups precisely. For example, by specifying which company sizes from which industries and regions should be addressed. And with additional filter options, for example according to products used or application scenarios, your campaigns will be even more accurate. This allows you to precisely target those customers who are particularly likely to close a deal. At the same time, the high degree of automation makes your campaigns even more efficient. You can react to market changes at lightning speed and reach your specific target group.
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Flexible to work more efficiently
Above all, a modern CRM platform must be integrable. That's why Microsoft Dynamics 365 CRM is based on the same technology as the Microsoft Dynamics 365 product family and the Office apps in the Microsoft 365 suite. But that's not all: you can also connect the CRM platform to social networks, integrate it into existing structures or expand it with additional applications and cloud services. Your employees can then hold video conferences with Microsoft Teams or obtain information via dashboards from Microsoft Power BI without even realizing that they are working with a different app.
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Intelligent, damit mehr Zeit für Ihre Kunden bleibt
What if you could easily automate recurring processes? If customer inquiries always landed in the right place and current business figures automatically appeared on your dashboard? Then you would have more time for your customers. Finally. Microsoft Dynamics 365 CRM digitizes your core processes. You can expand your CRM platform with connectors. And with Microsoft Power Automate, you can even easily integrate third-party applications into shared digital processes. Use CRM to monitor how your customers behave on the web and in social networks and learn how to correctly assess customer satisfaction or the risk of churn. Intelligent technologies take the pressure off the entire team. And this not only ensures happy employees, but also loyal customers.
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Features
- Required modules can be licensed individually.
- High investment security thanks to continuous further development.
- Easily customizable, without programming effort.
- Close interaction with the Microsoft Office product family.
- Many additional add-ons from Microsoft partners.
- Easy to integrate into other applications via web services.
- Can be used internationally thanks to multilingualism.
Apps and connections for Microsoft Dynamics 365 CRM
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