Microsoft Dynamics 365 Customer Insights - Journeys: Basics Training

This course teaches the essential marketing tools and processes of Microsoft Dynamics 365 Marketing, enabling you to design your marketing campaigns in a professional and targeted manner. Participants will learn

Segmentation: strategies for accurately segmenting target groups based on data to send relevant, personalized content directly to the right recipients.
Email creation: Designing and personalizing email campaigns using templates, design tools and automation options for efficient campaign management.
Customer Journey: Building and managing automated customer journeys to create personalized experiences across the entire customer lifecycle - from first contact to follow-up.

The aim of the training is to enable participants to make their marketing activities more efficient and to strengthen customer loyalty and increase the conversion rate through targeted, personalized measures.

Target group

Beginners in Microsoft Dynamics 365 Customer Insights. No specific prior knowledge is required, but basic CRM knowledge is desirable.

Learning objectives

After attending the Dynamics 365 Customer Insights - Journeys: Basics training course

you will be able to effectively address your target groups and strengthen customer loyalty through targeted segmentation and personalized email campaigns.
You will be able to create and manage automated customer journeys to optimally support the entire customer lifecycle and increase the conversion rate.

Training content

Create and use segments

Create and configure emails

Introduction to Microsoft Dynamics 365 Customer Insights

Conclusion and Q&A

Customer journeys for automated mailing

Notes

The training takes place in a digital seminar room via Microsoft Teams and a practice environment. We will provide you with access free of charge shortly before your training date.

Can also be booked as a company training course

Do you have a larger team and would prefer to book this training as a company training course on a separate date? We offer this for a flat rate of €1,000 with a maximum of 10 participants. If there are more people, we will adjust the calculation accordingly. Simply send us a request to college@cosmoconsult.com.

Your good feeling

More than 1,500 trained users

Learning from experts

Our trainers are real project managers who know your daily challenges.

Practice-oriented approach

All content is taught directly in the system using real problems.

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