COSMO Analytics Know Your Customer
Understand customers. Refine strategy. Increase sales.
My Challenges
Customer loyalty is no longer a given. Without in-depth insights into actual purchasing and usage behavior, your sales and marketing strategy will often be flying blind.
Which customers are leaving and which can be reactivated?
How can you identify impending revenue loss at an early stage?
Which customer segments buy which products and when?
Which product combinations should you actively promote?
How can you identify impending revenue loss at an early stage?
Which customer segments buy which products and when?
Which product combinations should you actively promote?
Potential for cross-selling and upselling also remains hidden if product combinations are not analyzed and actively promoted. The consequences: declining conversion rates, increasing scatter loss, and a growing distance between companies and customers.
How I will be supported
With COSMO Analytics Know Your Customer, you get a powerful Power BI module that systematically expands your customer knowledge. You can analyze daily sales figures, monitor lost, gained, and regained customers, and identify impending revenue losses early on through overdue orders. In addition, the solution provides shopping cart analysis, highlights item relationships, and segments your customers according to the proven RFM model. This allows you to create a robust database to strengthen customer loyalty, leverage sales potential, and optimize your campaigns in a targeted manner.
My benefit
COSMO Analytics Know Your Customer turns customer data into a real competitive advantage. Using intelligent segmentation logic and interactive Power BI evaluations, you can cluster your customers, identify behavior patterns, and derive concrete measures for sales and marketing. This allows you to increase customer loyalty, recognize churn tendencies early on, and make your campaigns more efficient and personalized—for greater impact with less wastage.
Ready to use immediately
- Automated data transfer from the ERP system
- Easy setup of individual solution components
- Initial results can be analyzed immediately
Ready-to-use data analytics solution at a fixed price
Tailored to your company
- Modular solution components can be selected individually
- Conveniently expandable and scalable at any time
- Self-service and company-wide analysis function
Individually expandable
Transparent pricing model
- Fixed price for individual solution components
- Predictable investment volume & simple onboarding package
Minimization of economic risk
Features
- Daily sales figures
- Identification of new customers, lost customers, and reactivated customers
- Early warning system for missing follow-up orders
- Shopping cart analysis (e.g., “Customers who bought A also bought B”)
- Customer clustering for target group segmentation
- KPI tracking for customer loyalty and churn
- Power BI as front end
System Requirements
Fabric, Power BI, Business Central
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