CRM for Discrete Manufacturing: Manage Every Customer Relationship End to End

CRM for Discrete Manufacturing: Manage Every Customer Relationship End to End

Streamline your sales, service, and project processes with COSMO Discrete Manufacturing CRM and Microsoft Dynamics 365 for full visibility and greater efficiency

The manufacturing CRM that gives you full visibility into your processes and customer data

With COSMO Discrete Manufacturing CRM, you manage your sales, service, and project processes in one place. Built on Microsoft Dynamics 365 CRM, the solution delivers a seamless end-to-end process that covers every customer interaction from the first inquiry through after-sales service. This eliminates data silos and creates a single data source for your entire team

A 360-degree view of every customer, combined with a centralized machine inventory, keeps you up to date on sales activities, equipment in use, and open service cases. Automated workflows, task management, and Power BI integration enables your team to handle customer requests quickly and accurately, and make confident, data-driven decisions. COSMO Discrete Manufacturing CRM scales with your business needs and delivers lasting efficiency and competitive advantage. 

Grenzebach Maschinenbau GmbH

Using CRM to provide a 360 view of Grenzebach's customers

Customer success at a glance

1.Up to 30% faster quote creation
2.Significant reduction in manual steps across sales and service
3.Increased conversion rates through consistent customer engagement

COSMO's CRM for Discrete Manufacturing unites engineering, sales, and service into one integrated team

COSMO CONSULT's CRM for the discrete manufacturing industry structures even complex projects and custom machinery in a clear and traceable way. All relevant project data, documents, and communication history are stored centrally and accessible at any time. This makes collaboration between sales, engineering, and service seamless and transparent

IoT data integration and the machine inventory give you a complete picture of installed equipment, maintenance status, and service history. Optional CPQ functionality for industrial machinery enables a fast and accurate quotation process, even for highly configurable products. The result: lasting gains in efficiency and higher customer satisfaction

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How COSMO Discrete Manufacturing CRM Solves Your Biggest Challenges

Your Challenge
Product Solution
Your Challenge
Disconnected data across sales, service, and marketing
Product Solution
Central platform: All processes and data are consolidated in Microsoft Dynamics 365 CRM and available in real time
Your Challenge
Manual, error-prone processes and duplicate data entry
Product Solution
Automated workflows: Reduce errors, save time, and ensure consistent data across the board
Your Challenge
Unclear ownership and lack of accountability
Product Solution
Transparent task management: Clear workflows and status tracking create visibility and accountability
Your Challenge
Slow response times in after-sales service
Product Solution
360-degree customer view: All service cases and customer requests are centrally documented and instantly accessible
Your Challenge
Limited visibility into installed machines and their history
Product Solution
Machine inventory: Central documentation of all equipment, maintenance records, and service history directly in the CRM
Your Challenge
Time-consuming quotation process for complex products
Product Solution
CPQ functionality: Guided workflows and automated calculations deliver fast, accurate quotes every time
Your Challenge
Difficulty tracking project progress and documents
Product Solution
CRM project management: All project data and communication history is centrally stored and fully traceable
Your Challenge
High coordination effort between departments
Product Solution
Microsoft Teams and Outlook integration: Enables seamless collaboration and communication directly within the platform

Power BI Integration: Deeper insights into your customers and projects

With Power BI integrated directly into COSMO Discrete Manufacturing CRM, you gain powerful analytics and dashboards directly within the system. This gives you full visibility into all key metrics, sales activities, and service performance, and enables more confident decisions based on real-time data

Centralized data management ensures that all information from sales, service, and project management flows into a single location. You can easily create custom reports and analyses tailored to your specific needs. The result: full visibility, smarter decision-making, and continuous process improvement

Features

1.

360-degree customer view and machine inventory

Complete visibility into all customers, installed machines, and competitive products – tailored for discrete manufacturing and industrial machinery

2.

End-to-end processes from lead to after-sales

Seamless workflows across marketing, sales, service, and after-sales on a single platform

3.

No-code/low-code customization

Easily adapt the solution to your unique business processes with no coding required

4.

Microsoft Power BI, Teams, and Outlook integration

A unified data foundation, collaborative workflows, and powerful analytics built right into the CRM

5.

Automated workflows and task management

Less manual work, clear ownership, and higher efficiency across every team

6.

Fit-gap analysis with key user involvement

Ensures high user adoption and a solution that truly fits your requirements

7.

Scalability and modularity

The solution grows with your business and can be expanded at any time

8.

Optional CPQ functionality (Configure, Price, Quote)

For companies with complex, highly configurable products, an optional CPQ solution for industrial machinery is available

Take a look—here's how the system works in practice

Enlarge Image
CRM software for discrete manufacturing – revenue breakdown and product details in Microsoft Dynamics 365 CRM
Revenue breakdown and product details in the CRM for manufacturing and industrial machinery

Revenue breakdown and product details in the CRM for manufacturing and industrial machinery

Fully integrated with Microsoft Dynamics 365 CRM, so your customer processes work together seamlessly

COSMO Discrete Manufacturing CRM integrates natively with Microsoft Dynamics 365 CRM, leveraging a shared data foundation across all sales, service, and project processes. With all relevant information and activities on a single platform, data silos are eliminated from day one. 

The integration with Power BI, Microsoft Teams, and Outlook enables collaborative work, powerful reporting, and efficient task management. Centralized data management delivers transparency, security, and end-to-end process control. The result is a future-ready foundation for the digital transformation of your manufacturing operations

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COSMO CONSULT: Your implementation partner for CRM in discrete manufacturing

With COSMO CONSULT, you get a proven partner for CRM implementation in discrete manufacturing and industrial machinery. We guide you through every step, from process analysis and implementation to training and ongoing support, always focused on delivering the best fit solution. 

Our consultants understand the challenges of your industry and ensure seamless integration into your existing Microsoft infrastructure. Through strategic advisory, hands-on delivery, and continuous development, we build a solution that your team will actually use, and that creates lasting value for your business

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Recent Awards

6x Microsoft Solutions Partner
Awarded Microsoft’s highest quality seal in all categories.

6x Microsoft Solutions Partner

Awarded Microsoft’s highest quality seal in all categories.

Ranked among the top 1% of Microsoft partners worldwide every year since 2014.

Microsoft Dynamics Inner Circle

Ranked among the top 1% of Microsoft partners worldwide every year since 2014.

Among the top 0.4% of all employers in Germany.

Top-Arbeitgeber

Among the top 0.4% of all employers in Germany.

Leading data and analytics partner: 11× Leader, multiple #1 rankings, and a 100% recommendation rate.

BARC-Studie 2026

Leading data and analytics partner: 11× Leader, multiple #1 rankings, and a 100% recommendation rate.

Our software is already being used successfully by these companies

Real results from the manufacturing floor

  • Referenz: Ein CRM für alle Standorte bei Titan Machinery

  • Grenzebach Maschinenbau GmbH

    The 360-degree view of the clientele brings transparency, because with Microsoft Dynamics 365 CRM, knowledge is made available to everyone for the first time, allowing us to serve our customers comprehensively and better.

    Michael Zehntner, Product Owner CRM-IT, Grenzebach Maschinenbau GmbH

  • Titan Machinery Europe

    With Microsoft Dynamics CRM, we can create and process customer-related quotations in high quality. We can track them and, of course, close them.

    Heiko Voß, Managing Director, TITAN MACHINERY

  • VELO DE VILLE AT Zweirad GmbH

    For us, the configurator is more than just a sales tool. It brings our customers closer to the idea of custom-made bikes. At the same time, our dealers need fewer display bikes.

    Christoph Reitemeier, Head of Marketing, VELO DE VILLE

More Solutions Built on Microsoft Dynamics 365 CRM

Building blocks for your end-to-end solution

Frequently Asked Questions

Your COSMO Discrete Manufacturing CRM Expert

As a Senior Consultant at COSMO CONSULT, Marc Beyer helps companies in discrete manufacturing and industrial machinery implement CRM solutions that actually work. He supports you from the initial process analysis through a successful go-live, ensuring your CRM is set up to deliver real results. Reach out to start a conversation.

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Marc Beyer

Marc Beyer

Senior Consultant Dynamics 365 CRM

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CRM for Discrete Manufacturing: COSMO Discrete Manufacturing
CRM for Discrete Manufacturing: COSMO Discrete Manufacturing