COSMO Analytics Know Your Customer: Customer Analysis Software Business Central

Informed decisions instead of gut feeling: Understand customer segments, identify revenue potential, and retain customers long-term – based on current ERP data.

Customer Analysis Software Based on Power BI – with Market Basket Analysis and Early Warning System

COSMO Analytics Know Your Customer is a ready-to-use customer analysis software for customer segmentation and sales analytics. The Power BI module integrates seamlessly into Microsoft Dynamics 365 and delivers up-to-date sales figures, insights into customer behaviour, and market basket analyses – all at a glance. 

Identify churn tendencies early, increase customer retention, and uncover cross- and upselling potential. Thanks to customer segmentation based on the RFM model, you can understand your target groups with precision and develop targeted marketing and sales measures. Automated data transfer and a unified KPI calculation ensure that all report recipients always access the same reliable data basis. This way, the customer analysis software creates the foundation for well-informed business intelligence decisions – without costly IT projects. 

This Is How COSMO Analytics Know Your Customer Tackles Your Challenges

Your Challenge
Product Solution
Your Challenge
Lack of transparency on churning customers
Product Solution
Early warning system: detect customer churn early and respond in time with targeted measures.
Your Challenge
Unclear customer segments and behaviour patterns
Product Solution
Customer segmentation: cluster your target groups using the RFM model and analyse behavioural data.
Your Challenge
Hidden cross- and upselling potential
Product Solution
Market basket analysis: identify relevant product combinations and increase revenue per customer.
Your Challenge
High wastage in marketing campaigns
Product Solution
Targeted outreach: use data-based customer insights for personalised campaigns and reduced wastage.
Your Challenge
Complex data preparation and missing integration
Product Solution
Automated data transfer: benefit from a ready-to-use customer analysis software for Microsoft Dynamics.
Your Challenge
Lack of personalisation in customer outreach
Product Solution
Target-group-specific insights: use behavioural data for individual outreach and higher conversion rates.

Features

1.

Up-to-date sales figures and KPI tracking

Analyse current sales figures, trends, and KPIs directly from Microsoft Dynamics.

2.

Customer segmentation based on the RFM model

Cluster your customers by purchasing behaviour and identify target groups for targeted measures.

3.

Unified KPI calculation (Single Point of Truth)

Sales, marketing, and management always access the same reliable key metrics.

4.

Modular expansion concept

Choose the right modules and scale the solution flexibly to match your requirements.

5.

Interactive market basket analysis

Analyse product relationships and discover cross- and upselling potential.

6.

Automated data transfer from the ERP system

The customer analysis software integrates seamlessly into Microsoft Dynamics and updates your data automatically.

7.

Self-service analysis functions

Create your own reports and dashboards – without IT knowledge.

COSMO Analytics Know Your Customer – Fully Integrated into Microsoft Dynamics 365 Business Central

COSMO Analytics Know Your Customer integrates seamlessly into Microsoft Dynamics 365 Business Central. All relevant customer data, sales figures, and revenue analyses are available centrally and up to date – without media breaks or manual exports. 

Thanks to automated data transfer and Microsoft Fabric, you benefit from a consistent data basis for all evaluations. This way, sales, marketing, and management always access the same reliable information – a true Single Point of Truth. The result: more efficient processes, less effort, and maximum transparency for your data-driven customer strategy. 

Book a Consultation

COSMO CONSULT, your partner for B2B e-commerce with Microsoft Dynamics 365

With COSMO CONSULT, you rely on an experienced partner for implementing analytics solutions. From analysing your requirements through implementation to training and support, we accompany you step by step. 

Our experts ensure that COSMO Analytics Know Your Customer is optimally integrated into your Microsoft Dynamics environment. You benefit from proven methods, individual consulting, and a customer analysis software that grows with your requirements. Trust in our experience from numerous projects – for a customer analysis that truly advances your business. 

Book a Consultation

Current awards

6x Microsoft Solutions Partner
Awarded Microsoft’s highest quality seal in all categories.

6x Microsoft Solutions Partner

Awarded Microsoft’s highest quality seal in all categories.

Ranked among the top 1% of Microsoft partners worldwide every year since 2014.

Microsoft Dynamics Inner Circle

Ranked among the top 1% of Microsoft partners worldwide every year since 2014.

Among the top 0.4% of all employers in Germany.

Top employer

Among the top 0.4% of all employers in Germany.

Leading data and analytics partner: 11× Leader, multiple #1 rankings, and a 100% recommendation rate.

BARC Study 2026

Leading data and analytics partner: 11× Leader, multiple #1 rankings, and a 100% recommendation rate.

Current memberships

Research and expertise network for retail and E-commerce.

EHI Retail Institute

Research and expertise network for retail and E-commerce.

Network for international standards in retail and e-commerce.

GS1 Solution Partner

Network for international standards in retail and e-commerce.

Advocacy group for the online and mail-order retail sector in Switzerland.

Handelsverband Association de Commerce Swiss

Advocacy group for the online and mail-order retail sector in Switzerland.

A community for e-commerce research, trends, and networking in the retail industry.

ECC

A community for e-commerce research, trends, and networking in the retail industry.

Frequently Asked Questions

Your Expert for COSMO Analytics Know Your Customer

Tim Hebig accompanies you as an experienced consultant in the implementation of COSMO Analytics Know Your Customer. He is familiar with the challenges in sales and marketing and supports you in making optimal use of your data. Feel free to reach out to him – he looks forward to the conversation.

Talk to an expert

Found what you were looking for?

Start your intelligent search now

COSMO Analytics Know Your Customer