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Mopeds rattling, bicycle bells ringing, and people talking, trading, and touting their wares: Ho Chi Minh City is wide awake before dawn evenbrushes the sky. The scent of spices drifts from the street markets, mingling with the rich aroma of coffee from countless cafés. Formerly known as Saigon, the city is a vibrant study in contrasts: ancient temples and colonial facades rising beside sleek glass towers, humble food stalls sharing the streets with cutting-edge high-tech industries. 

The locals are known for their cosmopolitan outlook, warm hospitality, and unabashed love of karaoke. Day after day, they show how much is possible when people dare to break new ground and harness the power of modern tools. The whole region thrives on this dynamism: with nearly ten million residents, Ho Chi Minh City generates around a fifth of Vietnam’s economic output. No longer focused solely on garments or food, it now boasts a vibrant start-up ecosystem, with some two thousand young companies and more than 180 investment firms driving its rise as one of Southeast Asia’s leading engines of innovation. 

COSMO CONSULT helps local and international companies harness this momentum for their own goals with state-of-the-art digital solutions that simplify everyday work and create space for fresh ideas.