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The dynamics in the media and publishing environment, not least accelerated due to digitisation, require a high degree of flexibility of the companies in their market cultivation. Print media in particular have to adapt their organisation in sales and the associated advertisement business to the new market circumstances. Today, the integration of the online business in offer and sales of different publishing products has become a firm component when marketing content and subscriptions. The COSMO CONSULT cc|crm media and publishing industry solution for Microsoft Dynamics 365 makes a significant contribution to successfully overcoming the challenges in the media and publishing sector also in the future.
Advertiser and subscriber management
Overview on the current business partners
Mobile media consulting thanks to offline capability and mobile CRM
Short info: cc|crm media and publishing
The industry solution at a glance.
Guide: Seven Success Factors for your CRM Project
Make your CRM project a success story.
Self-test: Which Project Approach is Right for your Project?
Take the self-test! Waterfall vs. Agile Project Approaches
With cc|crm media and publishing, your company can keep track of both advertisers and subscribers at any time. Let your customers know that you are thinking of them in exactly the right moment. Subscriptions are renewed in time and advertisements are booked and advertised on schedule.
Use the built-in analysis functions for ad-hoc evaluations as well as the clear presentation of current figures in the management to derive trends and new products for your market. Market observation is facilitated significantly as well: Using the built-in analysis functions, for example, you know at any time how often your customers have advertised with your competitors.
cc|crm media and publishing has been optimized both for stationary use as well as for mobile devices such as smartphones and tablets. Using the Dynamics 365 app provided for all common operating systems, you can easily manage sales control, contact management and the sales process at the customer's even while on the go.
The solution facilitates the coordination of all of your contact channels and thus at the same time the direct communication with advertisers and subscribers. In addition, the holistic view allows you to address your clients personally in all phases of the campaign.
COSMO CONSULT has many years of experience with CRM solutions for media and publishing houses. Our offers are based on a clear procedure, detailed knowledge of the industry processes and excellent product expertise. Our experts will be happy to advise you on the unique opportunities resulting from the use of modern software technologies. Please do not hesitate to contact us. We look forward to discussing with you how your company can benefit from cc|crm media and publishing.