BWT Aqua AG
A future-proof CRM solution to simplify your operations
“Using Microsoft Dynamics CRM has allowed us to fully utilize our technological capabilities and even gain additional potential. Dox42 offers us an incredible range of design possibilities, yet it’s much easier to use.”
Dominik Berneker, Director of IT/IT Projects, BWT AQUA AG
Company profile
BWT AQUA AG is a leading supplier of standardized drinking water purifiers. In the household technology, industrial and pharma sectors, BWT AQUA AG provides both individual customers and businesses with various purification products and services – for everything from drinking water to the cleanest process water. With the introduction of a CRM system, they wished to establish a stable and centralized set-up for customer communication management. Additionally, using a platform for document automation would allow them to effortlessly produce elegantly and professionally designed proposals.
Initial situation
The CRM system that BWT AQUA AG had been using for 15 years no longer corresponded to the state of the art. It could not be integrated into Office or connected to Outlook in order to synchronize contacts and deadlines, for example. As a small-scale national manufacturer, the company was also too dependent on individual vendors. Moreover, they were using Crystal Reports (Version 7.8,) severely limiting their capabilities when it comes to designing and presenting customer proposals.
The challenge
What needed to be fixed?
It was high time to graduate to a stable and reliable IT provider for customer contact and communication management in order to secure their future viability. It was also time to trade their document automation system for one that allows them to easily create complex proposals.
Software manufacturers
We wanted to put an end to the company’s complete dependence on a small, local vendor and limited technical capabilities.
Office integration
Outlook would now serve as the central mode of client communication.
The tendering process
Crystal Reports was complicated to use, yet offered only a narrow range of aesthetic options. The company needed a proposal writing tool that would be easy to use and enable them to flexibly design and create quotes for individual vendors.
The solution
What issues were resolved and what advantages were gained?
Why COSMO CONSULT?
After evaluating various potential partners, the company decided on COSMO CONSULT – a seasoned expert in the introduction and implementation of new software. COSMO CONSULT was already the established supplier for Microsoft business applications, so a detailed and relevant use case was readily available.
Why Microsoft Dynamics CRM?
Microsoft is a stable and reliable manufacturer that guarantees security of investment and future viability. Microsoft Dynamics CRM provides the desired integration in Office and Outlook, ensuring stable, synchronized communication and contact management.
Why dox42?
The recommendation to use the document automation and data integration platform dox42 was met with enthusiasm. dox42 lets users create elegant and professional-looking proposals, including graphics and photos. Using dox42, sales staff can independently and effortlessly generate standardized offers with data pulled from the CRM system.
Project participants & communication
Above all, this has been a showcase project when it comes to communication. With short communication channels and a direct line between developers and consultants, they were able to remove all stumbling blocks either preemptively or early on in the process. At the same time, BWT AQUA AG now boasted an extremely lean project organization structure, comprised of two key users from the two sales departments involved – a database specialist and the project manager.
What’s next?
In the near future, the company plans to take steps to further utilize the potential of Microsoft Dynamics CRM and dox42. As the current ERP system is phased out, the interfaces to the ERP will be further developed. In addition, the need for filtration and segmentation in marketing (listings, newsletters, catalog distribution, etc.) will be continuously monitored. BWT AQUA will have multichannel marketing capabilities!
The benefits
What have we gained?
BWT AQUA’s new CRM will secure the future viability of the company. Outlook has fully lived up to their expectations as a central instrument for customer management. Just as they’d hoped, the proposal design and generation options are now clear and easy to use, and yet much more versatile.
- Outlook as a central environment for customer and contact management
- New technological and tendering process capabilities thanks to the use of the CRM via Outlook
- High rate of user acceptance for Outlook as a central application
- More flexibility and streamlined presentation with a consistent degree of automation
- Streamlined and faster proposal process
- Integrative approach to the use of Microsoft Dynamics CRM and dox42 with COSMO CONSULT as the primary contact
This is a reference for COSMO CONSULT SI GmbH, 4407 Steyr-Gleink in Austria (formerly FWI Information Technology GmbH)
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