In times of increasing market and price transparency and intensive international competition, attracting new customers has become an important challenge. Over the long term, however, retaining existing customers is equally important. The key to this is efficient and professional support for your customer-oriented marketing processes and customer relationship management (CRM). Microsoft Dynamics NAV (formerly Navision) offers you all of the important tools to completely record your customers' activities, direct your campaigns and evaluate sales opportunities. Microsoft Dynamics NAV provides you with the following functionalities for marketing and CRM requirements:
Microsoft Dynamics NAV Marketing and CRM is your integrated marketing management (IMM) solution: You can control, plan, implement and evaluate your customer-related processes and activities across digital, social media and more traditional communication channels. Your marketing experts also have the option of creating comprehensive performance analyses for campaigns and initiatives to determine the profitability of marketing investments.
The system allows you to use multiple categorization and evaluation criteria to generate more promising leads. With multi-stage, trigger-based qualification programs, you can target potential customers in an individual, focused manner. What's more, you can also benefit from new synergies between marketing and sales by using all relevant customer information to merge your qualified sales opportunities.
Microsoft Dynamics NAV Marketing and CRM provides a clear overview of your campaigns. Coordinate processes and workflows within your team, across several departments or when cooperating with external agencies — all on a single platform.