The wholesale and retail industry has never been as highly diversified or fragmented as it is today. Regardless of whether we're talking about discounters, high value specialist shops, lifestyle shopping centres, convenience chains or e-commerce sites - the buyer is better informed, less loyal and extremely cautious about impulse buying. Companies need to combine many seemingly conflicting goals: balanced product, price and service strategies and effective margin protection, high product availability and low inventory costs, and attractive multi-channel marketing while streamlining business operations at all levels of the company. More than ever, information needs to be used in an innovative way to gain competitive advantages and restore stability in these volatile times.
Companies in the consumer goods industry work with global supply chains and distribution networks that are becoming increasingly complex. Only through close cooperation between product developers, sales professionals, suppliers and dealers, can market activity be rapidly identified and tracked. A major cost factor is the ability to produce detailed analyses in all areas of the company on demand. This is the only way that everyone involved in the supply chain can reach the best possible decisions.
At first glance, what is important for sales management in retail is the sale and its flexible analysis based on freely definable dimensions and time periods. But what if you could view the entire value chain, from purchasing to after-sales, within seconds? Our expertise combined with the innovative Business Discovery solution QlikView can fully map these and other areas, such as financial accounting and controlling so that you gain competitive advantages.
Sales and sales management