Shop owner holding digital tablet - Business Intelligence for the Retail Industry

Business Intelligence for the Retail Industry

Full transparency for the wholesale, the retail and the consumer goods industry

The wholesale and retail industry has never been as highly diversified or fragmented as it is today. Regardless of whether we're talking about discounters, high value specialist shops, lifestyle shopping centres, convenience chains or e-commerce sites - the buyer is better informed, less loyal and extremely cautious about impulse buying. Companies need to combine many seemingly conflicting goals: balanced product, price and service strategies and effective margin protection, high product availability and low inventory costs, and attractive multi-channel marketing while streamlining business operations at all levels of the company. More than ever, information needs to be used in an innovative way to gain competitive advantages and restore stability in these volatile times.

Companies in the consumer goods industry work with global supply chains and distribution networks that are becoming increasingly complex. Only through close cooperation between product developers, sales professionals, suppliers and dealers, can market activity be rapidly identified and tracked. A major cost factor is the ability to produce detailed analyses in all areas of the company on demand. This is the only way that everyone involved in the supply chain can reach the best possible decisions.

Business Intelligence for Purchase, Warehouse, Sales and After Sales

The entire value chain in view with QlikView

At first glance, what is important for sales management in retail is the sale and its flexible analysis based on freely definable dimensions and time periods. But what if you could view the entire value chain, from purchasing to after-sales, within seconds? Our expertise combined with the innovative Business Discovery solution QlikView can fully map these and other areas, such as financial accounting and controlling so that you gain competitive advantages.

Analysis for purchasing, storage, sales and after-sales

Gain insights into commercially implemented solutions for sales and the entire value chain:

Sales and sales management

  • Market, competitor and customer segmentation to optimise profits according to category and brand
  • Improve promotion management and pricing, optimise sell-through and increase profits
  • Meaningful analysis allows you to increase productivity by sales channel, location and employee and respond in real time to performance aspects and trends
  • Align the right product and the right services to both channel and location, based on optimal and cost effective customer relationships

Transparency in the value chain

From purchasing through warehousing through to sales and after-sales, everything in view

  • Reduce costs and improve efficiency through demand based adjustment of order, production and supply deadlines
  • Optimise operations, improve service levels and streamline IT
  • Integrate sales data from dealers with sell-through data to detect changes in demand and their impact on the supply chain
  • Analyse the use of materials, stocking levels, distribution and production parameters and supplier quality in order to reduce operating costs
  • Use drill-down views for quality assurance, product safety and recall measures to ensure correct and timely compliance

Get more out of your business

Does this sound interesting?

By working with you, we know that we can find the ideal concept to meet your specific requirements. Get in touch with us to discuss how COSMO CONSULT and our BI Solutions can help you to get more output of your business.

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